Sleep, focus, recovery, calendar, travel, and resilience dashboard for executive teams.
Employer program + anonymized reportingEnterprise OS
Institutional better living, run like software.
Standards, certification, concierge routing, data intelligence, workplace programs, hotel audits, clinics, gyms, homes, destinations, and product trust in one operating layer.
IBI ENTERPRISE / LIVE MODEL
Projected program$9.6MHospitality standard
Partners40
Annual fee$240k
Route value$24M
01 Sleep Suite audit active
02 Recovery Room license queued
03 Approved partner profile routed
04 Member demand signal attached
Partner standard
Better living can be built into workplaces, hotels, clinics, homes, and destinations.
The Index identifies needs. The app supports practice. Approved creates a quality lens. Concierge helps route complex requests. Partners use the standard to make better living easier to deliver.
AssessOperator scorecard
Hotels, clinics, gyms, products, homes, and destinations measured against Better Living standards.
CertifyApproved mark
Profile, annual review, claims discipline, public trust layer, member offer.
RouteMember pathways
App, concierge, club, places, dinners, reports, and experiences help members find the right next step.
LicenseOperating layer
Sleep Suite, Recovery Room, Better Gym, Better Clinic, Better Home, Better Workplace.
Live enterprise planner
Scope the standard like a serious service layer.
Change the partner, number of locations, and service depth. The planner updates the rollout instantly.
Program scope40 sites
Hospitality standard
Offer Sleep Suite, Better Breakfast, Recovery Room, jet-lag protocol, gym rating, and member routing to hotel groups.
Product suite
No more generic wellness program. Offer operating modules.
Sleep Suite audit, Better Breakfast, recovery menu, gym rating, jet-lag protocol, member demand.
Audit + certification + booking economicsCare quality, safety, escalation, evidence labels, privacy, referral protocol, concierge readiness.
Certification + premium care routingEvidence screen, claims check, testing, transparency, contraindications, marketplace profile.
Approved mark + marketplace accessAir, water, light, noise, sleep room, kitchen, gym, recovery room, office, hosting layer.
Developer spec + resident experienceBetter Places score, operator map, city guide, retreat circuit, and experience plan.
Tourism + hospitality standardPartner map
Every partner is purchasing one of three things.
ClarityMake the offer easier to trust
Hotels, clinics, gyms, destinations, products, and recovery rooms need clear standards members can understand.
DifferentiationMake my offer trusted
Operators need an external standard that makes their wellness claims legible and credible.
GuidanceShow what matters next
Employers, developers, cities, and operators need a practical lens for sleep, recovery, food, movement, care, and environment.
Insight layer
Modern, private, useful intelligence.
Protect the member. Use aggregate signals to improve sleep, food, recovery, care, environment, travel, and service quality.
SLEEP_SIGNALSleep debt and travel disruption show up quickly in high-output cities.Use: hotel sleep suite, travel kit, concierge route
PLACE_SIGNALGreat places should be evaluated by room sleep, food, recovery, movement, and care access.Use: audit, profile, improvement plan
PROGRESS_SIGNALMembers need a simple way to rescore, remember preferences, and choose the next action.Use: app loop, concierge follow-up, partner review
Licensing architecture
Lightweight entry, deep integration, owned flagship later.
LightApproved Profile
Public scorecard, claim rules, member offer, annual review.
CoreCertified Program
Sleep Suite, Better Breakfast, Recovery Menu, Better Gym, Better Clinic.
DeepCo-Branded Layer
Destination retreat, hotel floor, recovery room, workplace OS, Better Home spec.
OwnedBetter House
Club, clinic routing, recovery rooms, dinners, shop, app onboarding, content studio.
Program Path
Build like a software platform, launch like a luxury operator.
Q1Index + research + paid report
Audience, scoring data, trust, first app waitlist.
Q2Approved pilots + concierge desk
Supplements, recovery rooms, gyms, clinics, hotels, travel kits.
Q3City chapters + Better Places
Dinners, destination guides, member routing, partner economics.
Q4Enterprise standards
Hospitality, workplace, clinic, home, data report, annual ranking.